SOMASCHINI
Art Direction & Brand Identity
Dainelli Studio accompanied the birth and debut of the brand by characterizing it with a strong and innovative attitude, able to show its high craftsmanship.
Dainelli Studio continued to shape the brand’s image by overseeing the design and execution of its product lines. Drawing on their artistic coordination, products designed by Dainelli Studio exuded a unique blend of contemporary flair and timeless elegance. This involved meticulous selection of locations, photographers, and styling to ensure each product launch and promotional shoot conveyed the brand’s ethos with sophistication and precision.
For the brand's debut, Dainelli Studio played a pivotal role. Tasked with selecting the locations and setting up the stands, they made an impactful impression for the Brand at Alcova 2022 and within the renowned Brera Design District. These initial endeavors were crucial in establishing the brand’s identity and visibility in the highly competitive design landscape.
In the years that followed, Dainelli Studio continued to craft the brand’s image by overseeing the design and execution of its fittings at various fairs and showrooms.
Dainelli Studio meticulously crafted the brand identity through strategic stylistic choices and graphic design. Collaborating closely with agencies, they coordinated the creation of the brand logo, catalogues, and corporate materials. Each element was meticulously curated to resonate with the brand’s narrative, ensuring consistency across all visual and communicative aspects.
